Haas is bringing out a desktop cnc mill, Get a Sneak Peek!

[JAZZCNC]

What have I just watched?

I guess they've got to make money to pay for their F1 team some how, especially since their co-sponsor has been shown to be a sham...

By a sham Co-sponsor, you must be meaning Ferrari. . .Lol

[m_c]

By a sham Co-sponsor, you must be meaning Ferrari. . .Lol

:-)
No, the Rich Energy shysters.
Their logo was removed quite quickly after they lost their trademark case against Whyte - https://whyte.bike/pages/stag

[JAZZCNC]

:-)
No, the Rich Energy shysters.
Their logo was removed quite quickly after they lost their trademark case against Whyte - https://whyte.bike/pages/stag

Didn't know about this but I had spotted the Whyte Logo as I have a Whyte 46 and just thought Whyte bikes sponsored the team.!

[m_c]

Didn't know about this but I had spotted the Whyte Logo as I have a Whyte 46 and just thought Whyte bikes sponsored the team.!

The guy behind Rich Energy was quite a character.
I had a chat to Whyte's marketing guy at an event after the court case, and it's cost them well into 6 figures, but IIRC they can only claim either 25 or 50k in costs back, but they don't expect to see a penny. Last I heard Rich Energy had been 'sold' to a company that specialises in preparing companies for insolvency.

The consensus was the guy behind Rich Energy was playing everybody off against each other to establish the brand.
He got a million tins made*.
He went to the supermarkets saying that this will be the big new drink, as they've got a big sponsorship deal about to be signed.
He's then gone to Haas saying he's got customers lined up, and they've had a million tins produced.
Hass have agreed to the sponsorship.
He's then gone back to the supermarkets and said they've got a big international sponsorship deal.

Unfortunately, by that point, the court case was well known about, so rather than write off the million tins he'd had 'produced', he thought Whyte would rollover and not defend their trademark, and when's that not happened, his only option was to lie about the source of the logo.

*Apparently the million tins do/did exist, so he could legally make the claim over a million tins have been made, It's just that they were never actually filled..