To save others searching - https://www.inventables.com/technologies/x-carve

In short, it's not that great a machine, and definitely not worth the money it would cost to get one across here.
It's going to cost over £2k by the time you add import duty and VAT, plus whatever the delivery cost would be, which I'd say is pretty poor value for something that uses belt drive on two axes, a cheap acme screw on the Z axis, and basic v-guide/wheel ways.

The soft focus and angle in their videos is deliberate to avoid you seeing just how poor a finish it's actually creating.
The glimpses you do get, shows a very rough finish, about what I'd expect from such a machine.