man in a shed
I've heard this "man in a shed" stuff once or twice and it is tempting to buy into the idea that a "man in a shed" is somehow less worthy.... but now I think about it, it seems like a large bag of horse piss.

The larger workshop owners frustration of the "man in a shed" is understandable but the customer is only ever arsed about time, price and quality and a man in a shed will invariably be capable of kicking the arse out the workshop owners bids on small batches.

The derogatory "man in a shed" image is, it seems, a bit of a phantom used buy those with the motive to piss and moan at our hero, the "man in a shed" driving prices down.... sour grapes :)

Maybe the workshop owner should tell the man in a shed that he is worth the same money as everybody else and drive the prices back up again so we can all live happily ever after :)